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Paid Workshop Session – Revving Up for Automotive! 3 Hour Workshop Intensive
August 31 @ 1:00 pm - 4:00 pm£129
Automotive is one of the most frequent of on-air advertisers. With all the manufacturers, all their different models and all those endless incentives, they need airtime! Local automotive advertising is no longer only “Yelling & Selling”, and it’s no longer “for men only”… and with the “new sound of Covid-19”, the opportunities are wide.
We have entered an era of the softer side of automotive. The sultry voices of Infiniti, Cadillac, Lexus and Jaguar are moving in. The smoother sounds of Dodge, Ford & Chevrolet are replacing the screamers, not only in national spots, but for regional & local dealerships
About this Workshop:
Each attendee will be cast & read a selected automotive spot. I will direct each reader with emphasis on proper delivery, script de-construction, understanding and developing character & connecting with your audience. You will learn the correct way introduce
yourself and the vehicle, read prices, features, incentives, terms, and disclaimers.
Take the guess work out of your next automotive audition! This session is fast paced, exciting, challenging and a whole lot of fun!
I have produced, directed, edited and mixed over 21,000 thousand automotive TV & radio spots for nationwide broadcast, so when it comes to life in the fast lane, your on-ramp is straight ahead!
Male / Female – Soft, Medium, Hard Sell and Cross-Reading scripts will be supplied.